Venturis Inc
Frameworks
Frameworks
Through our career(s), we have helped launch new ventures, driven successful customer adoption, helped scale the business(es) to be category leaders and run successful businesses at scale and navigated the classical "Innovator's Dilemma". We are Product Thinkers, who have a set of tried and tested frameworks to help you reach your business objectives.
Product Market Fit
Venturis (P-M)-Squared Framework
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Purpose: Why?
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Product: What?
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Market: Potential?
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Money: Money Flow?
Output: Output is a Mission and a Business Plan for the Idea that will help drive Product-Market Fit and unlock the Early Market Opportunity
Customer Segmentation
Customer Segmentation Framework:
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Innovation Focus List: Trendsetters and Explorers
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Value Seekers: List for short term focus for growth
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Loyalists: Farm the base - Aligned with Portfolio
Early Market Focus: Explorers and Trendsetters
Output: Output is a Go To Market Plan that is aligned with a Prioritized Portfolio
Portfolio Planning
Portfolio Prioritization Framework
Assess Portfolio
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Market Size
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Market Cycle/Stage
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Offer Strength
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Ability to Execute
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Competitive position
Early Market Focus: Only Opportunities in The Green Quadrant Qualify
Output: A Simplified and Streamlined Portfolio with a clear execution plan
Strategic Planning
Venturis Layer Cake Framework
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Multi Year Plan
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S-Curves for each offer
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Layer S-Curves
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Model the Holistic Business Plan
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Plan to Launch new S-Curves before the tail of existing ones
Intrapreneur Focus: Right time to launch new S-Curves Early
Output is a Simplified Multi-Year Strategic Plan for the Composite Business